Audience Research

Quantitative & Qualitative

Quantitative:

Research Via surveyMonkey.com - Building an audience profile of their tastes, activities etc.

Link to Survey: http://www.surveymonkey.com/s/37SWQCY

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Qualitative:

Interviews with 2 target audience members. 4-5 questions, with main focus on what they enjoy in a music video, what appeals to them in album art and what they like particularly about a genre.

Questions:
-How would you describe your style of clothing?
-What type of music Genre do you like, and did this influence your style?
-What appeals to you most about your favourite genre? (the look, sound, etc)
-Are there any activities you enjoy doing?
-What kind of imagery do you imagine when listening to your favourite music?
-What do you expect to see in a music video from your favourite band? (Besides the band playing)

<Videos of interviews and transcript will be placed here>