EVALUATION QUESTION TWO:

Question 2: How effective is the combination of your main product and your ancillary texts?


During the project, my group and I decided that we wanted the album to reflect to the song's attitude, centering around the themes of rebellion and colour. We decided to interlink them together with the theme of graffiti (one of the main themes of rebellion) and the 3 major colours of orange, white blue and black. All 3 products, these being the digi-pack, advertisement and the music video itself all link together with each other mainly down to the themes previously discussed. For examples; our actors are wearing the same outfits in the all media products produced, mainly so when the target audience views the product, they can relate to the chosen costume the main character of the music video (and in fact album) wears. Other themes such as the graffiti are also referenced to one another in the media products, such as the background to the album art and the advertisement being in the background of the music video in the first scene.

The main reasons of doing this is to re-enforce the image of the main character being seen as a rebellious teenager, running away from society's laws, taking what colour he has with him. This is again shown with a filter being applied in every running scene he is in, relating to the main 4 colours that make up the album art.

We feel that this will help to product sell due to the way the character of the rebellious teen can relate to many people living in England today, and with the album and advertisement art looking similar, it is very easy to locate the album and recognize the persons on it.